ADAC Rebranding
Corporate Rebranding and Promotion
The rebranding of the Sacramento Art Directors and Artists Club involves creating a new mark, mission statement, and promotional items.
The mark features a paper airplane with the tagline "elevate to great heights." The main idea of the mark is the show that ADAC is an organization that can aid designers, artists, and photographers to connect to other creative professionals. ADAC, with its resources, can help students and new creatives become professionals in their fields.
ADAC Brand Book
Corporate Brand Book
The brand book is a combination of the corporate identity manual and the Art Directors and Artists Club's (ADAC) history, mission, purpose, and future plans.
The muted colors in the photos and designs are used to bring more focus to the bright colors of the mark. The photos themselves are taken in Old Sacramento, a place full of history. The purpose is to create a brand book that mimics the feel of a historical place because ADAC has been a part of the Sacramento community for many years.
