The rebranding of the Sacramento Art Directors and Artists Club involves creating a new mark, mission statement, and promotional items.
The purpose of this project is to create three theme-based designs that could be used on various types of media such as paper and fabric. Using these designs, products such as postcards, journals, and packaging can be created. These products must have the same quality as those sold in the San Francisco Museum of Modern Art.
These designs are based on the rainforest theme. The idea is to use abstract halftone patterns to create images relating to the rainforest. Simple, clean, and sophisticated, these patterns are then used on postcards, journals, coasters, placemats, and napkins. The packaging are made from recycled paper.
These designs and products not only are inspired by the rainforest, but they also encourage and promote love for the environment through its use of recycled paper and reusable kitchen products.
Playful and fun, this set of 52 matching playing cards follow the theme of dragons. The original suits are swapped for the dagger, egg, shield, and dragon tooth. The theme combines modern vector art and playful dragons with a series of old paper backgrounds. These cards are a combination of old and new ideas.